Tallie Spencer/Insider
- Erewhon is an organic health-food store known for its unique offerings and sky-high prices.
- Over the years, it’s become a go-to hangout spot for celebrities and influencers in Los Angeles.
- I visited Erewhon and compared prices with Whole Foods and Trader Joe’s. Check out the difference:
Over the last half-decade, Erewhon has become one of Los Angeles’s hottest hangout spots and tourist attractions. Its ascendance may come as a surprise: it’s a grocery store, after all.
Erewhon is no ordinary grocery store, though. Instead, it’s a certified organic health-food store known for its unique offerings (camel milk and sea moss gel are examples) and its sky-high prices.
The grocery store chain, founded in 1966, has grown from just one location in Los Angeles to 8 stores in the last decade, with help from an investment by private equity company Stripes.
Over the years, it’s become a go-to spot for celebrities and influencers in Los Angeles: actor Jonah Hill has been photographed wearing a $300 “Erewhon” sweatshirt, while Hailey Bieber recently teamed up with the store to create her own $17 smoothie.
I visited Erewhon’s West Hollywood location to determine if there is an “Erewhon tax,” meaning shoppers pay more for the same goods they could get at another grocery store. See the difference in prices compared to Amazon-owned Whole Foods and Trader Joe’s:
Samantha Delouya
Samantha Delouya
Samantha Delouya
Mary Meisenzahl/Insider
Samantha Delouya
Bananas cost $1.29/pound at Erewhon, 79 cents per pound at Whole Foods, and 25 cents per individual banana at Trader Joe’s.
Samantha Delouya
Avocados costs $3.99 each at Erewhon, 4 for $5 (or 4 for $4.50 with an Amazon Prime membership) at Whole Foods, and 4 for $3.99 at Trader Joe’s.
Samantha Delouya
The most expensive offering in the egg aisle at Erewhon was $13.99, the cheapest was $6.99. The most expensive eggs at Whole Foods were $9.29.
Samantha Delouya
Peanut butter was $7.75 at Erewhon, $9.49 at Whole Foods, and $2.29 at Trader Joe’s.
Samantha Delouya
When it came to alternatives to peanut butter, Whole Foods was still more expensive. The priciest jar of almond butter I found was $18 at Erewhon and $24 at Whole Foods.
Samantha Delouya
Low-fat Oatly was $6.99 at Erewhon, while the same exact offering was $5.49 at Whole Foods.
Samantha Delouya
A large can of Eden brand organic black beans was $6.49 at Erewhon, and only $4.99 at Whole Foods
Samantha Delouya
The most expensive olive oil at Erewhon was $42.99, while the most expensive at Whole Foods was $29.99.
Samantha Delouya
The most expensive water at Erewhon was $25.99. I wasn’t able to find a water bottle for more than $4 at Whole Foods, and Trader Joe’s natural spring water was a bit more than $1.